Given its Greta Garbo-like founding designer, Maison Martin Margiela’s first perfume, to be unveiled in Paris in October, is a subject of great curiosity and mystery, sure to prompt L’Oréal to take some new steps — clad in Margiela’s signature cleft-toed boots, perhaps? — in designer fragrance marketing.
“We are trying to do a real Margiela project,” says Giovanni Pungetti, Margiela’s chief executive officer, dressed in a rough-hewn leather jacket, faded jeans and white, vintage-looking sneakers that are among the Belgian designer’s signatures. For example, while there will surely be advertising — a first foray for the 20-year-old brand, Pungetti assures, “We won’t have a billboard in Times Square or Piccadilly Circus.”
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)