By  on August 5, 2017
The Trudon fragrance collection

LONDON — Maison Trudon, the company behind Cire Trudon — which bills itself as the world's oldest candle — has debuted its first perfume range.Creative director Julien Pruvost of Maison Trudon said the approach to creating the fragrances was similar to the candle creation process. While Pruvost said he didn’t work with the company's own lab for formulating the scents, he turned to three perfumers — Lyn Harris, Antoine Lee and Yann Vasnier — to create the fragrances."It does remove some of the stress on technicalities from us, which I can't complain about," Pruvost said of working with the perfumers. With the company's expertise in designing candles, he said that creating the fragrances "from a structural perspective is similar, while the content is very different."The upscale candle and fragrance purveyor has named its collection Trudon, and the range includes five unisex fragrances that reference religion, royalty and revolution. Bruma includes notes of black pepper, lavender, galbanum and violets while Olim contains bergamot, lavender, anise, pink peppercorn and clove. II has green leaves, orange bigarade, pines, pepper and Revolution is comprised of elemi, angelique, cedar, papyrus and patchouli. Meanwhile, Mortel offers black pepper, pimento, nutmeg and Somalian frankincense.The bottles were designed by Pauline Deltour, who wanted them to resemble Cire Trudon's scented candles. Deltour also designed the glass bottle cap with a ribbed effect in a deep green hue.Each 100-ml. eau de parfum bottle will be sold for 170 pounds and the series will launch exclusively at Barneys in the U.S. and in Harvey Nichols in the UK. The fragrance range will also be available at Cire Trudon stores and on the brand's web site.Launched in 1643, the company's best-selling candles include Cire Trudon's Cyrnos, as well as Les Belles Matières, Reggio, Madurai and Tadine — new introductions to the lineup. Pruvost said that in terms of his sales projections for the range, the company is being "modest and cautious.""We realize that we are entering a market where there are numerous other brands and much bigger quality brands," said Pruvost. "It's much more competitive. We do have over 600 stores worldwide. We are not going to sell to everyone in the beginning. We are going to stay very selective than we usually are and we hope to build on that."The beauty company has dabbled in fragrance in the past, teaming with designer Giambattista Valli on two candles in 2014 and with accessories designer Yazbukey on a limited-edition candle, in the previous year."We will explore the possibility of developing Belles Matières and maybe adding a new candle to the line," said Pruvost. "It still in the developing phases."

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus