By  on May 8, 2009

After an initial infatuation with his best-selling Daisy scent, Marc Jacobs has a new girl: Lola.

The new women’s fragrance is due out in the fall and brings a whole new personality to the party. “Where Daisy is more innocent and sweet, Lola is more sensual — the name conjures up a flirtatious, warm spirit,” said the designer in a phone interview Wednesday. “It was the first thing that came to my mind, and I was very insistent with Coty that this had to be the concept. It just felt natural in contrast to Daisy.”

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