When the going got tough for Puig, the 98-year-old family-owned Spanish fragrance and fashion business dug deep and mined its strength: storytelling.
“Our company grew a lot during the Nineties through acquisitions, mainly, and we reached the beginning of this century with declining sales and, most worrisome, deteriorating profitability to the point that in 2004 we had operating losses,” said Marc Puig, chairman and chief executive officer. “We didn’t meet the governance of our debt, the auditors didn’t want to sign the numbers. Things didn’t look good.”
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)