When the going got tough for Puig, the 98-year-old family-owned Spanish fragrance and fashion business dug deep and mined its strength: storytelling.
“Our company grew a lot during the Nineties through acquisitions, mainly, and we reached the beginning of this century with declining sales and, most worrisome, deteriorating profitability to the point that in 2004 we had operating losses,” said Marc Puig, chairman and chief executive officer. “We didn’t meet the governance of our debt, the auditors didn’t want to sign the numbers. Things didn’t look good.”
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)