For its latest marketing initiative, the Clarins Fragrance Group hit the streets of New York. Over the past week, a Sephora Source Truck, designed to reflect the world of Thierry Mugler fragrance, has visited and parked outside of select Manhattan-area Sephora stores distributing samples and generating brand awareness. The promotion, according to Anna Fursoff, education coordinator for the Clarins Fragrance Group, celebrated Mugler’s soda fountain-esque scent refiller, called The Source, which entered Sephora doors a few months ago.
“Getting that Sephora customer really changed the game for us,” said Fursoff, adding that The Source began in department store distribution. “Thierry’s idea always was why would you want to throw away a beautiful perfume bottle. He’s always had the vision of refillables, mixing luxury with [eco-friendliness].”
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.