For its latest marketing initiative, the Clarins Fragrance Group hit the streets of New York. Over the past week, a Sephora Source Truck, designed to reflect the world of Thierry Mugler fragrance, has visited and parked outside of select Manhattan-area Sephora stores distributing samples and generating brand awareness. The promotion, according to Anna Fursoff, education coordinator for the Clarins Fragrance Group, celebrated Mugler’s soda fountain-esque scent refiller, called The Source, which entered Sephora doors a few months ago.
“Getting that Sephora customer really changed the game for us,” said Fursoff, adding that The Source began in department store distribution. “Thierry’s idea always was why would you want to throw away a beautiful perfume bottle. He’s always had the vision of refillables, mixing luxury with [eco-friendliness].”
@deciem is all about transparency and approachability. At this year’s WWD Digital Beauty Forum, the brand's co-CEO @nicolakilner said talking to customers directly about the ingredients in products and how they work is key. #wwdsummits #wwdbeauty
‘We didn't know how relevant our film would be when we were making it. When Steven [Rogers] wrote the script Trump wasn't president, class divide in America wasn't as evident as it is now, though it was present. The Time’s Up movement hadn't began and the way we look at women and treat women who speak out — thankfully that is something that seems to have shifted in the last year. I think we just need to continue making art that provokes the conversation and do what we can,’ said ‘I, Tonya’ actress @margotrobbie. Head to WWD.com to see all the celebrities who walked the red carpet @bafta #timesup #wwdeye (📸: Neil Hall)
Gemma Arterton is joined on the @bafta’s red carpet by Eileen Pullen and Gwen Davis, the two women who started the fight for the pay-gap. ‘They represent a normal person speaking out for what is right. Speak out, we will listen and anyone can speak out,’ said Arterton. #eebaftas #timesup #wwdeye (📸: David Fisher)