For its latest marketing initiative, the Clarins Fragrance Group hit the streets of New York. Over the past week, a Sephora Source Truck, designed to reflect the world of Thierry Mugler fragrance, has visited and parked outside of select Manhattan-area Sephora stores distributing samples and generating brand awareness. The promotion, according to Anna Fursoff, education coordinator for the Clarins Fragrance Group, celebrated Mugler’s soda fountain-esque scent refiller, called The Source, which entered Sephora doors a few months ago.
“Getting that Sephora customer really changed the game for us,” said Fursoff, adding that The Source began in department store distribution. “Thierry’s idea always was why would you want to throw away a beautiful perfume bottle. He’s always had the vision of refillables, mixing luxury with [eco-friendliness].”
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styled by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)