Marni and its licensing partner, the Aramis and Designer Fragrances division of the Estée Lauder Cos. Inc., are preparing to launch the Italian fashion house’s first women’s fragrance in February. It has clearly been designed to appeal to a Marni consumer craving innovation.
“The perfume reflects Marni’s fashion, certainly,” said Consuelo Castiglioni, Marni’s creative director. “Because it’s a perfume that’s quite individual, that doesn’t evoke anything in particular. It’s for a woman who dresses for herself, who doesn’t follow trends but is sophisticated and also maybe a little eccentric.” That individuality also applies to the design of the flacon, which was inspired by an old bottle that Castiglioni discovered in a flea market 20 years ago. The shape of the bottle is a sharply different silhouette than is usually found in most fragrance flacons, more like a fashion design. “I wanted a bottle that was kind of traditional, that is, one that lasts over time, like the clothes we make, which last and you can still wear two or three years from now. It isn’t seasonal. I think this bottle reflects our concept — you want to keep it. It also has the dots, which are part of our world, and a play on proportions with the cap. These elements are also important in our fashion.”
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)