By  on December 5, 2008

Mass market retailers were pleasantly surprised by heavier-than-expected traffic on Black Friday. But in the ensuing week, they’ve come to the conclusion that the promising start was more of a blip than the beginning of a boom. However, buyers point out that mass stores, especially drugstores, always reap the benefits of a last-minute shopping frenzy.

Discount stores, of course, were more of a draw on Black Friday than drugstores. Many major chains used lures of discounts on electronic gadgets and toys. Once inside, merchants did hope for impulse pickup of gift sets or cosmetics — products that could help offset slashed margins on doorbusters.

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