With the economy in a recession, beauty manufacturers are looking to find new ways to innovate in order to attract consumers to fragrance in mass channels of distribution.
The overall fragrance category in the mass category has declined, according to ACNielsen. For the 52-week period ended June 14 for drug, food and mass, excluding Wal-Mart Fragrances, women’s fragrances declined 4.9 percent to $451 million, while men’s also decreased 4.7 percent to $141.8 for colognes.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"