By and  on July 11, 2008

With the economy in a recession, beauty manufacturers are looking to find new ways to innovate in order to attract consumers to fragrance in mass channels of distribution.

The overall fragrance category in the mass category has declined, according to ACNielsen. For the 52-week period ended June 14 for drug, food and mass, excluding Wal-Mart Fragrances, women’s fragrances declined 4.9 percent to $451 million, while men’s also decreased 4.7 percent to $141.8 for colognes.

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