Every season, new fragrances proliferate at an alarming rate, leaving many of us feeling completely overwhelmed. Luckily, though, many of the names are familiar, thanks to popular scents that have myriad spin-offs, known in the industry as flankers. Says Jenine Guerriero Ocasio, director of fine fragrance marketing for Givaudan, flankers bring attention and freshness to a brand. “A new version of an existing scent may be targeted at a younger woman,” she says. “Other customers may want something new, and this keeps them loyal and not searching elsewhere.” Flankers also help remind devotees of the original and how much they love it. “It can bring renewed interest and an increase in business to the classic,” says Karyn Khoury, senior vice president of corporate fragrance development for the Estée Lauder Cos. Sister scents tend to employ the most salient notes of the original, then add or subtract others to create a new yet similar feeling. For example, Lauder’s Pleasures is joined this spring by Pleasures Exotic. “Both contain notes of muguet, peony, black lilac and bay rose, but we added Tahitian gardenia, cassis, bergamot and bougainvillea to capture an exotic feeling,” says Khoury. Chanel’s Chance has also been reworked, with Chance Eau Fraiche, a brighter, zestier offspring. “It has many of the same notes but is more noticeably citrusy,” says Laurie Palma, senior vice president of fragrance and Internet marketing. Others joining the flanker fray this spring include Calvin Klein, Lancôme, Ferragamo and Anna Sui, to name a few.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim