MILAN — Memory and fragrance have always had a cozy relationship.
At the 11th edition of annual fragrance fair Pitti Fragranze, slated for Sept. 13 to 15, that bond will inform everything from the show’s layout to a special talk by perfumer Alienor Massenet of International Flavors & Fragrances. In addition, from Sept. 12 to 16 — coinciding with the Florentine edition of Vogue Fashion’s Night Out — department store La Rinascente will dedicate three of its window displays to memory through a jumble of video clips from decades past.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"