MILAN — Memory and fragrance have always had a cozy relationship.
At the 11th edition of annual fragrance fair Pitti Fragranze, slated for Sept. 13 to 15, that bond will inform everything from the show’s layout to a special talk by perfumer Alienor Massenet of International Flavors & Fragrances. In addition, from Sept. 12 to 16 — coinciding with the Florentine edition of Vogue Fashion’s Night Out — department store La Rinascente will dedicate three of its window displays to memory through a jumble of video clips from decades past.
The fair itself will again be held at the Tuscan city’s Stazione Leopolda, an old railway station converted into an exhibition space, and will continue to include the spring section of new perfume brands, as well as the Charms area, dedicated to accessories.
About 215 exhibitors are expected to attend the trade show this year, said Pitti Immagine chief executive officer Raffaello Napoleone, noting that those already confirmed included 138 non-Italian brands, of which 76 are French. He estimated that Pitti Fragranze would draw about 2,700 visitors total.
In keeping with Pitti’s ongoing international push, this year Shahzad Haider, chairman of the Fragrance Foundation Arabia, will discuss the Middle Eastern market, interviewed by journalist and perfume critic Chandler Burr.
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion