By  on July 25, 2013

MILAN — Memory and fragrance have always had a cozy relationship.

At the 11th edition of annual fragrance fair Pitti Fragranze, slated for Sept. 13 to 15, that bond will inform everything from the show’s layout to a special talk by perfumer Alienor Massenet of International Flavors & Fragrances. In addition, from Sept. 12 to 16 — coinciding with the Florentine edition of Vogue Fashion’s Night Out — department store La Rinascente will dedicate three of its window displays to memory through a jumble of video clips from decades past.

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