WWD.com/beauty-industry-news/fragrance/men-s-club-454819/

Cartier and Coty are hoping their two newest scents, both set to launch in September, will be jewels. Roadster, Cartier’s fragrance, is the house’s first men’s scent in a decade; Deseo for Men is Jennifer Lopez’s first men’s fragrance. Industry sources estimate Roadster could generate first-year sales in excess of $20 million, while Deseo for Men could do $13 million globally in its first year.

This story first appeared in the May 9, 2008 issue of WWD.  Subscribe Today.

PHOTO BY: ROBERT MITRA; STYLED BY DANILO MATZ