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Cartier and Coty are hoping their two newest scents, both set to launch in September, will be jewels. Roadster, Cartier’s fragrance, is the house’s first men’s scent in a decade; Deseo for Men is Jennifer Lopez’s first men’s fragrance. Industry sources estimate Roadster could generate first-year sales in excess of $20 million, while Deseo for Men could do $13 million globally in its first year.
This story first appeared in the May 9, 2008 issue of WWD. Subscribe Today.
PHOTO BY: ROBERT MITRA; STYLED BY DANILO MATZ