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Men’s Club

Cartier and Coty are hoping their two newest scents, both set to launch in September, will be jewels.

Cartier and Coty are hoping their two newest scents, both set to launch in September, will be jewels. Roadster, Cartier’s fragrance, is the house’s first men’s scent in a decade; Deseo for Men is Jennifer Lopez’s first men’s fragrance. Industry sources estimate Roadster could generate first-year sales in excess of $20 million, while Deseo for Men could do $13 million globally in its first year.

This story first appeared in the May 9, 2008 issue of WWD.  Subscribe Today.

PHOTO BY: ROBERT MITRA; STYLED BY DANILO MATZ