Despite sagging sales across Europe in both men’s and women’s eau de toilettes, The NPD Group Inc. reports that 2013 has been a good year for men’s fragrances in the U.S. and the U.K.
“While women’s individual juices continue to be the top-selling fragrance segment across the U.S. and Europe, new launch activity has been a boost for men’s sales across most countries,” said Karen Grant, vice president and senior global industry analyst for NPD. NPD’s report revealed that both the U.S. and the U.K. enjoyed a 5 percent bump in prestige men’s fragrance sales for the year ended October versus the same period the year before. Both countries showed 2 percent increases in the women’s category for the same time period.
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