If one entrepreneur has his way, a new type of fragrance will soon hit Russian stores: political perfume. Mikhail Sannikov has applied to trademark a scent called Yukos.
Once Russia’s largest oil firm, Yukos was broken up, and its head, Mikhail Khodorkovsky, jailed, in what supporters saw as punishment for his political ambitions. Now facing new charges, which could imprison him for 20 more years, Khodorkovsky has won the sympathy of some Russians, including Sannikov, who says the scent is more a declaration of his views than a business project.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)