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Miller to Front Boss Fragrance

Actress stars in television and print campaign for Boss Orange.

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MILAN — Sienna Miller has signed on as the face of a new Boss women’s fragrance.

The actress will front a television and print campaign for Boss Orange, which will begin to launch in May. In the commercial, Miller is depicted in a series of close-ups, filmed at a studio in Los Angeles by director Cliff Watts.

In a statement, Miller described the campaign’s mood as “relaxed and lighthearted…with lots of running around and laughing.”

Boss fragrances are licensed to Procter & Gamble Prestige Products, and Boss Orange is the fourth women’s scent.

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