Most Recent Articles In Advertising
Latest Advertising Articles
- Pam & Gela Go Digital for First Advertising Campaign
- Smythson Taps Quentin Jones for Holiday Film
- Facebook Flexes Ad Muscles
More Articles By
MILAN — Sienna Miller has signed on as the face of a new Boss women’s fragrance.
The actress will front a television and print campaign for Boss Orange, which will begin to launch in May. In the commercial, Miller is depicted in a series of close-ups, filmed at a studio in Los Angeles by director Cliff Watts.
In a statement, Miller described the campaign’s mood as “relaxed and lighthearted…with lots of running around and laughing.”
Boss fragrances are licensed to Procter & Gamble Prestige Products, and Boss Orange is the fourth women’s scent.