By  on September 5, 2014

MILAN — Moschino is reaching for the heavens. Together with longtime licensing partner Euroitalia, the Italian fashion house’s Cheap and Chic label is introducing a new fragrance that will be on shelves in Italy at the end of the month and the rest of Europe by the end of the year, reaching 15,000 doors worldwide in 2015. Called Stars, the eau de parfum is the first developed in collaboration with Jeremy Scott, whose debut Moschino collection hit the catwalk in February.

“For Moschino, fragrances are both an excellent product and a way to promote the brand,” said the company’s chief executive officer, Alessandro Varisco. “To that end, we are working on various new items that allow us to stand out while remaining true to Moschino’s DNA.”

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