MILAN – Olive Oyl is back and has undergone the Jeremy Scott makeover.Moschino’s signature fragrance Cheap & Chic, whose bottle shape was inspired by the legendary cartoon character in “Popeye,” makes a comeback in a new version, named “So Real Cheap & Chic.”Developed by Italian licensee Euroitalia, the fragrance combines citrus-y notes with flowery essences in a bottle designed by Moschino’s creative director Jeremy Scott. The glass bottle maintains the signature slender shape, this time revisited with a surreal touch – with a pun on “So Real.” Colorful Salvador Dalí-inspired designs, including stylized flowers, and mouth, eye and jewel motifs, cover both the transparent bottle and the white packaging. The Moschino logo is emphasized on a gold band around the box.The juice’s top notes feature citrus accords, as bitter orange and tangerine, in addition to raspberry and black currant. The heart mixes pink peony, jasmine and magnolia while cedar and oak musk are among the woody essences completing the scent.The eau de toilette will hit the Italian market starting the end of October, followed by the launch in the rest of Europe. A rollout in the U.S. is planned for next year, along with ones in Asia and South America.Available in three formats, the fragrance will retail at 43 euros, 60.50 euros and 83 euros for the 30 ml, 50 ml and 100 ml bottles, respectively. In addition, a perfumed bath and shower gel and a body lotion were created to complete the range, retailing at 29.50 euros and 33 euros, respectively.[caption id="attachment_11005552" align="aligncenter" width="1024"] Moschino So Real Cheap & Chic bath line.[/caption]Euroitalia’s president Giovanni Sgariboldi expects Moschino So Real Cheap & Chic to reach 20 million euros in global retail volume in the first year. The executive declined comment on the investment made in advertising, which simply shows the bottle against a white backdrop.According to Euroitalia, in 2017 sales of Moschino fragrances grew 15 percent, mostly thanks to the European, South American and Asian markets.Besides Moschino, the Italian company manufactures and distributes the fragrances for the Versace and Missoni fashion houses, in addition to owning the Reporter label and the Naj-Oleari makeup brand.In 2016, Euroitalia reported sales of 795.5 million euros, which were up 9.2 percent compared with the previous year, and sold 25 million units. Exports accounted for more than 90 percent of revenues, with the U.S., the Middle East and the U.K. listed as best-performing markets, followed by Italy, Germany, Asia and Australia.
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.