By  on May 29, 2013

MILAN — Euroitalia and Moschino are preparing to introduce Chic Petals, a zesty floral, fruity fragrance and the latest in the Cheap and Chic series known for its whimsical bottles shaped like the cartoon character Olive Oyl.

“It’s a significant, important launch that represents the continuity of Olive,” said Euroitalia founder and president Giovanni Sgariboldi, noting the fragrance targets “those consumers who are already familiar with Cheap and Chic’s Olive fragrances — Olive has always been very successful both in fashion and in the perfume world, and this follows the interest of those who love this series.”

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