PARIS — Groupe Clarins-owned Thierry Mugler is banking on the appeal and differentiation potential of its sustainability initiatives with the expansion of its La Source fragrance fountain concept.
A new quadruple Source, which will launch in 4,000 sales points worldwide this year, is to initially offer Angel Eau de Parfum, Alien and Womanity — for the first time available in the fountain — and will add Angel Eau de Toilette as its fourth option beginning in September. In the U.S., the new La Source will be exclusive to Sephora, starting in April.
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