By and  on June 6, 2014

LONDON — In its quest to become a top-10 player in the luxury beauty arena, Burberry is set for its biggest launch yet: a fragrance inspired by the brand’s trenchcoat — and by the scent of a London garden after a rain shower.

My Burberry, a grand floral that will sit at the center of the brand’s fragrance family, will launch in early September. The ad campaign, shot by Mario Testino, features Kate Moss and Cara Delevingne, reflecting the Britishness of the new scent and the range of women Burberry is targeting.

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