With the signing of Rafael Nadal to be spokesman for Lanvin fragrances, Inter Parfums SA, the French fashion house’s licensee, is the latest fragrance marketer to score a tennis star.
In announcing the international pact on Tuesday, Paris-based Inter Parfums SA said Nadal, 22, will front a new line of fragrances slated to be launched next summer called Lanvin L’Homme Sport.
Nadal joins fellow players Serena and Venus Williams, Andre Agassi, Maria Sharapova and Andy Roddick off the court and in beauty and fragrance games.
In 2000, Avon signed the Williams sisters, and the two appeared in TV and print ads for the beauty company’s “Let’s Talk” campaign, an effort that was intended to enhance the direct seller’s one-on-one relationships with consumers.
The Estée Lauder Cos. Inc. signed Agassi five years ago for an Aramis scent called Life. Then, Parlux Fragrances Inc. signed Maria Sharapova to do her own scent in September 2004 and — three months later — announced a deal with Andy Roddick to do the same.
While Inter Parfums SA, a subsidiary of New York-based Inter Parfums Inc., offered few details about the Lanvin L’Homme Sport line, the firm stated that its positioning will be “developed around Rafael Nadal’s image” and “contribute to [Lanvin’s] expansion in a younger market segment.”
Nadal, who has held the Association of Tennis Professionals’ number-one ranking since Aug. 18, won Grand Slam tournaments at Roland Garros and a marathon thriller at Wimbledon this year. He also took home to Spain the gold medal for men’s singles from the Beijing Olympic Games in August.
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Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews