With the signing of Rafael Nadal to be spokesman for Lanvin fragrances, Inter Parfums SA, the French fashion house’s licensee, is the latest fragrance marketer to score a tennis star.
In announcing the international pact on Tuesday, Paris-based Inter Parfums SA said Nadal, 22, will front a new line of fragrances slated to be launched next summer called Lanvin L’Homme Sport.
Nadal joins fellow players Serena and Venus Williams, Andre Agassi, Maria Sharapova and Andy Roddick off the court and in beauty and fragrance games.
In 2000, Avon signed the Williams sisters, and the two appeared in TV and print ads for the beauty company’s “Let’s Talk” campaign, an effort that was intended to enhance the direct seller’s one-on-one relationships with consumers.
The Estée Lauder Cos. Inc. signed Agassi five years ago for an Aramis scent called Life. Then, Parlux Fragrances Inc. signed Maria Sharapova to do her own scent in September 2004 and — three months later — announced a deal with Andy Roddick to do the same.
While Inter Parfums SA, a subsidiary of New York-based Inter Parfums Inc., offered few details about the Lanvin L’Homme Sport line, the firm stated that its positioning will be “developed around Rafael Nadal’s image” and “contribute to [Lanvin’s] expansion in a younger market segment.”
Nadal, who has held the Association of Tennis Professionals’ number-one ranking since Aug. 18, won Grand Slam tournaments at Roland Garros and a marathon thriller at Wimbledon this year. He also took home to Spain the gold medal for men’s singles from the Beijing Olympic Games in August.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty