The beauty industry’s love of tennis continues.
This story first appeared in the October 1, 2008 issue of WWD. Subscribe Today.
With the signing of Rafael Nadal to be spokesman for Lanvin fragrances, Inter Parfums SA, the French fashion house’s licensee, is the latest fragrance marketer to score a tennis star.
In announcing the international pact on Tuesday, Paris-based Inter Parfums SA said Nadal, 22, will front a new line of fragrances slated to be launched next summer called Lanvin L’Homme Sport.
Nadal joins fellow players Serena and Venus Williams, Andre Agassi, Maria Sharapova and Andy Roddick off the court and in beauty and fragrance games.
In 2000, Avon signed the Williams sisters, and the two appeared in TV and print ads for the beauty company’s “Let’s Talk” campaign, an effort that was intended to enhance the direct seller’s one-on-one relationships with consumers.
The Estée Lauder Cos. Inc. signed Agassi five years ago for an Aramis scent called Life. Then, Parlux Fragrances Inc. signed Maria Sharapova to do her own scent in September 2004 and — three months later — announced a deal with Andy Roddick to do the same.
While Inter Parfums SA, a subsidiary of New York-based Inter Parfums Inc., offered few details about the Lanvin L’Homme Sport line, the firm stated that its positioning will be “developed around Rafael Nadal’s image” and “contribute to [Lanvin’s] expansion in a younger market segment.”
Nadal, who has held the Association of Tennis Professionals’ number-one ranking since Aug. 18, won Grand Slam tournaments at Roland Garros and a marathon thriller at Wimbledon this year. He also took home to Spain the gold medal for men’s singles from the Beijing Olympic Games in August.