By  on February 5, 2010

With PureDKNY, Donna Karan’s newest scent, the designer and her fragrance licensee are aiming to tackle both the natural and philanthropic worlds.

“We’re bringing a new fragrance to the world and plan to show how we can build a sustainable platform,” noted Veronique Gabai-Pinsky, global brand president for Aramis and Designer Fragrances, BeautyBank and IdeaBank at the Estée Lauder Cos. Inc., noting the DKNY franchise is one of the largest global businesses in the Aramis and Designer Fragrances portfolio. “We wanted to create a juice around one raw material, and we wanted ethical living to be at the forefront.”

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