DALLAS — A year after Parfums Givenchy launched Dahlia Noir at Neiman Marcus, the companies have teamed again to introduce Eaudemoiselle de Givenchy in all 42 doors and online Aug. 5.
The rose, orange and musk fragrance debuted internationally in 2010 and is distributed to major European markets and the Middle East. In the U.S., Eaudemoiselle was sold briefly in 2010 at Plume et Palette, a French beauty boutique at Disney World’s Epcot park, under a previous marketing team at LVMH Fragrance Brands in New York. Now, the eau de toilette is exclusive to Neiman’s for three months.
“We love Givenchy — the designer, the classic brand — and the fragrance is exquisite,” said Hazel Wyatt, Neiman’s vice president and divisional merchandise manager of cosmetics and fragrance. “We are marketing it in every vehicle we have: The Book, NM Direct, the Christmas Book, the Beauty Event [gift] bag and the holiday Scent Event bag, and a lot of exposure in the stores.”
Ken Downing, Neiman’s senior vice president and fashion director, previewed the eau de toilette plus Givenchy’s pre-fall collection to about 40 customers and media on July 11 at the downtown flagship.
In a glass-walled alcove bedecked with garlands of peach roses, pink hydrangeas and ferns, Downing described Eaudemoiselle as “quintessentially French but wildly modern.” Each guest received a 4-ml. Eaudemoiselle flacon tucked into a Givenchy black leather zip pouch.
“We are expecting great things,” said Nicholas Munafo, president of LVMH Fragrance Brands. “We are extremely pleased to partner with Neiman’s on this launch. We feel it’s a perfect fit. This fragrance is sensual, elegant and timeless.”
The name translates as “scent of a young woman,” but the musky floral is expected to have wider appeal. “We feel it’s feminine and romantic, something for young women that also has a very broad range,” said Wyatt. “We think it’s got tremendous potential, and our goal is to build it into a classic.”
Eaudemoiselle was developed by LVMH olfactory director François Demachy, who describes it as “an imaginary rose in the morning dew.” Top notes of mandarin orange, Italian winter lemon and Shiso, a Japanese basil, evanesce to a heart of Turkish rose essence and absolute, ylang heart and orange blossom with a base of cedarwood, ambrette seeds, tonka bean and musk.
While executives declined to comment, industry sources estimated Eaudemoiselle would do $2 million at retail in its first year on counter.
The bottle, a fluted clear glass cylinder with tapered ends and a matte gold cap, has crisp, understated style. Prices are $65 for 50 ml. and $87 for 100 ml.; a Moisturizing Body Mist is $46 for 100 ml. Tisci created Dahlia Noir eau de parfum, a warm chypre that has done “very well” at Neiman’s, according to Wyatt.
In February, Parfums Givenchy introduced Dahlia Noir eau de toilette, a softer version of the chypre that substitutes peach and cedarwood for iris and sandalwood in the fragrance’s heart and citron for mimosa in the top.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews