Mugler AuraOf Note: Twenty-six years after launching its first fragrance, Angel, Mugler is adding a third pillar to its lineup: Aura. This floriental scent is meant to represent the changing image of Mugler, which dropped the “Thierry” from its name in 2016, to attract a younger consumer. “We needed to launch a fragrance that talked to this woman who lives in such a busy world and digital landscape,” said Amy Braden, vice president of marketing for the Clarins Fragrance Group. “We felt that by launching Aura we would have a fragrance that really is about her and all that she embodies.” Mugler is pushing a large digital strategy for Aura and also is partnering with Live Nation’s Electric Daisy Carnival in Las Vegas, Los Angeles and Orlando in the fall for an events-based program that will include sampling and Instagrammable moments.Details: Aura, $125 for 3-oz., is launching in 1,600 department store doors, including Macy’s, Ulta Beauty and Nordstrom. Industry sources estimate first-year sales will reach $20 million.Oscar de la Renta Bella Blanca Of Note: For Oscar de la Renta’s latest fragrance, the fashion house and its licensing partner, Interparfums, wanted to pay homage to the extraordinary gardens the late designer cultivated at his Connecticut home. “[Oscar de la Renta] always had a love of florals and gardens, specifically white florals, so we wanted that element running through the fragrance,” said Jennifer Mullarkey, head of fragrance and product development at Interparfums. While all of the brand’s fragrances have a floral element, Bella Blanca blends white florals and a musky sandalwood to create a modern scent geared toward younger consumers. “We feel like the younger consumer is all about wanting to represent themselves and enhance their own unique beauty,” Mullarkey said. “We focused on the fragrance to have this beautiful natural quality.”Details: Bella Blanca, $95 for 3.4-oz., is launching in 700 department store doors, including Macy’s, Dillard’s and Lord & Taylor. Industry sources estimate first-year sales of $6 million.Salvatore Ferragamo Amo FerragamoOf Note: Salvatore Ferragamo’s newest women’s fragrance pillar, Amo Ferragamo, is meant to bring the heritage of the brand to a younger consumer. “When you look at the past, [Salvatore Ferragamo] has really focused a lot of their beauty territory in the men’s category,” said Robin Mason, senior vice president of marketing at Shiseido Fragrances. “[Amo Ferragamo] is a strategic launch for the brand because it’s taking its rich history and juxtaposing it against this modern-day female.” The brand has tapped model Suki Waterhouse to be the face of the new fragrance and the campaign will feature prominently across the brand’s social media platforms and in its 37 freestanding boutiques in the U.S. The brand will also offer an interactive experience at Bloomingdale’s where customers can take pictures in a photo booth that places them in scenes from the campaign.Details: Amo Ferragamo, $120 for 3.4-oz., is launching at all Bloomingdale’s doors and Salvatore Ferragamo boutiques. Industry sources expect Amo Ferragamo to be a top five spring fragrance at Bloomingdale’s and to bring in $1.5 million during its first year on market.
Exclusive: @dsquared2 signs fragrance licensing agreement with Euroitalia, with the first effort of the new partnership being unveiled in September. The brand will launch two scents – one for men and one for women – in Italy. Read our interview with designer Dean and Dan Caten on WWD.com. #wwdbeauty #wwdnews (📷: @zefashioninsider)
@louisvuitton has officially renewed Nicolas Ghesquière’s contract as artistic director of women's collections. "I am very pleased to open the next chapter of the story I started with Louis Vuitton almost 5 years ago," said Ghesquière, who first signed on to design the French luxury brand's women's line in 2013. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @giovanni_giannoni_photo)
“I learned then and there that I had to figure out a way in life to maintain and preserve my sense of pride when I felt good about what I did or what I represented or created,” said @saintrecords on how being bullied for wearing capri pants inspired her to be the artist she is today. Knowles was at the 70th Parsons Benefit last night where she outbid the room for a Dapper Dan customized @gucci experience. #wwdeye (📷: @lexieblacklock)
“There’s this amazing braintrust of people who know the whole universe so well. So we talked to them and they gave us more input,” said actor Alden Ehrenreich on playing the young Han Solo in “Solo: A Star Wars Story.” The cast was at NYC’s SVA Theatre last night for an advanced screening of the film, which hits theaters this week. #wwdeye #starwars #hansolo (📷: @aurorarosedecrosta)
@asaprocky spent nearly two hours in a Plexiglas box Sunday night at @sothebys putting himself through a series of “tests” to demonstrate the process of completing his new album called “Testing.” Get all the details and see all the pictures on WWD.com. #wwdeye
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion (📷: Dan Doperalski)
Exclusive: Cate Blanchett has been named the first global beauty ambassador for @armanibeauty. Blanchett has been the face of the brand’s Sì fragrance franchise since 2013, and is now representing all of the label’s beauty categories including makeup and skin care. #wwdbeauty (📷: @zefashioninsider)