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New Malle Scent Feted in New York

Princess Alexandra of Greece and Vogue’s Hamish Bowles host a dinner for perfumer Frédéric Malle and his new fragrance, Dans Tes Bras.

Simon Doonan and Jonathan Adler, Helen and Tim Schifter, Waris Ahluwalia and Chiara Clemente were taking whiffs of more than just the French cuisine at Manhattan’s La Grenouille on Wednesday night.

This story first appeared in the November 14, 2008 issue of WWD.  Subscribe Today.

That’s because the dinner, which was hosted by Princess Alexandra of Greece and Vogue’s Hamish Bowles, was held in honor of perfumer Frédéric Malle and his new fragrance, Dans Tes Bras, French for “in your arms.” The unisex scent arrived on shelves last month and will be sold exclusively at Barneys New York.

While most guests lined up to try the testers that were passed around during cocktails, there were nevertheless a select few reluctant noses in the bunch.

“Johnny is a fragrance-phobe,” said Doonan of husband Adler. He had just come from working on the hippie-themed holiday windows for Barneys. “He made me throw out all of my perfume when we first started dating.”