PARIS — Parfums Nina Ricci is about to launch Mademoiselle Ricci, a women’s fragrance meant to embody the label’s romantic side.
For the fashion brand’s prior scents, the spotlight was more focused on its poetic aspect, explained José Manuel Albesa, chief brand officer at Puig, Nina Ricci’s owner.
“It’s all about romance, about femininity, about elegance in a modern way,” he said of Mademoiselle Ricci, which is expected to have as its core target the 25- to 35-year-old set. “It’s about love — a declaration of love.”
To wit: The fragrance’s advertising video filmed by Johan Renck was created as a romantic comedy. Set in Paris at night, a young man (James Rousseau) proposes to his girlfriend (Tati Cotliar).
The 20- and 30-second spots will be shown on television and in movie theaters. Mark Segal photographed the print campaign, which comes in single and double pages. The image features the couple, with the man holding a box — reminiscent of Mademoiselle Ricci’s outer packaging — tied with a pink ribbon.
Firmenich’s Alberto Morillas created the woody and floral juice, which has notes including rose centifolia, eglantine, pink laurel and pink pepper.
“It is very fresh, modern elegant and subtle,” said Albesa. “It’s a very timeless fragrance.”
Mademoiselle Ricci’s bottle is topped with what appears to be a metallic pink ribbon. It takes the same form as the Ricci Ricci fragrance, which was introduced three years ago and is Nina Ricci’s number-two scent brand — after Nina — ranking in the top 30 in its largest market, France.
The new fragrance’s name is a nod to the Mademoiselle Ricci fashion collection launched in the U.S. in the Sixties.
Mademoiselle Ricci will first be introduced in France on Aug. 6, followed by a rollout in other European countries, Asia, the Middle East and Latin America by September.
In France, the 80-, 50- and 30-ml. eau de parfum spray versions will retail for 82 euros, or $100.85 at current exchange; 60 euros, or $73.80, and 43 euros, or $52.90, respectively. Ancillaries are to include a body milk and a deodorant.
Puig executives would not discuss sales projections, but industry sources estimate Mademoiselle Ricci will generate 75 million euros, or $92.2 million, in retail sales during its first 12 months.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)