PARIS — Nina Ricci is taking its Nina fragrance franchise in anew, mouthwatering direction. The Puig-owned brand created La Tentationde Nina, a limited-edition women’s scent with a corresponding macaroonand a bottle shaped like a bitten apple.
The translation of thefragrance’s name is “The Temptation of Nina,” which is fittingparticularly as the forbidden fruit has been a central theme for theNina fragrances, the first of which came out in 2006.
The freshfloral fruity eau de toilette was created with Firmenich perfumerOlivier Cresp, who began with the original Nina juice, then changed itto include notes such as Italian bergamot, grapefruit zest, raspberry,almond, lemon, bourbon vanilla, white musk, sandalwood and Bulgarianrose absolute.
Cresp worked alongside Ladurée’s new creationpastry chef Vincent Lemains, who concocted a pink macaroon with similarflavors — raspberry, lemon, rose and almond — and topped with gold leaf.
“In four seconds the flavors fuse,” said Cresp. “It’s really very figurative.”
InFrance, La Tentation de Nina, which is to be available next year, willlaunch on Jan. 20 in select perfumeries. Other countries are to beginselling the scent between January and May, with the majority aroundValentine’s Day, according to Caïus Von Knorring, marketing director atParfums Nina Ricci.
In France, the 50-ml. edt will retail for 58euros, or $79 at current exchange. There is also to be an 80-ml.version. According to estimates, 500,000 units of La Tentation de Ninaare expected to be produced.
Ladurée stores worldwide will sellthe macaroons in February. In France, a box of 14 will retail for 55euros, or $75; a box of eight is to be 32 euros, or $44, and a 220-g.candle, 56 euros, or $77.