PARIS — Nina Ricci is taking its Nina fragrance franchise in anew, mouthwatering direction. The Puig-owned brand created La Tentationde Nina, a limited-edition women’s scent with a corresponding macaroonand a bottle shaped like a bitten apple.
The translation of thefragrance’s name is “The Temptation of Nina,” which is fittingparticularly as the forbidden fruit has been a central theme for theNina fragrances, the first of which came out in 2006.
The freshfloral fruity eau de toilette was created with Firmenich perfumerOlivier Cresp, who began with the original Nina juice, then changed itto include notes such as Italian bergamot, grapefruit zest, raspberry,almond, lemon, bourbon vanilla, white musk, sandalwood and Bulgarianrose absolute.
Cresp worked alongside Ladurée’s new creationpastry chef Vincent Lemains, who concocted a pink macaroon with similarflavors — raspberry, lemon, rose and almond — and topped with gold leaf.
“In four seconds the flavors fuse,” said Cresp. “It’s really very figurative.”
InFrance, La Tentation de Nina, which is to be available next year, willlaunch on Jan. 20 in select perfumeries. Other countries are to beginselling the scent between January and May, with the majority aroundValentine’s Day, according to Caïus Von Knorring, marketing director atParfums Nina Ricci.
In France, the 50-ml. edt will retail for 58euros, or $79 at current exchange. There is also to be an 80-ml.version. According to estimates, 500,000 units of La Tentation de Ninaare expected to be produced.
Ladurée stores worldwide will sellthe macaroons in February. In France, a box of 14 will retail for 55euros, or $75; a box of eight is to be 32 euros, or $44, and a 220-g.candle, 56 euros, or $77.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
Stay up to do date with breaking news and trending stories with WWD’s “The Essentialist.” Our newsletter delivers the top news in fashion right to your inbox. Want more info? Link in bio. #wwdfashion (📷: @kukukuba)
"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.