PARIS — Nina Ricci is taking its Nina fragrance franchise in a new, mouthwatering direction. The Puig-owned brand created La Tentation de Nina, a limited-edition women’s scent with a corresponding macaroon and a bottle shaped like a bitten apple.
This story first appeared in the December 27, 2013 issue of WWD. Subscribe Today.
The translation of the fragrance’s name is “The Temptation of Nina,” which is fitting particularly as the forbidden fruit has been a central theme for the Nina fragrances, the first of which came out in 2006.
The fresh floral fruity eau de toilette was created with Firmenich perfumer Olivier Cresp, who began with the original Nina juice, then changed it to include notes such as Italian bergamot, grapefruit zest, raspberry, almond, lemon, bourbon vanilla, white musk, sandalwood and Bulgarian rose absolute.
Cresp worked alongside Ladurée’s new creation pastry chef Vincent Lemains, who concocted a pink macaroon with similar flavors — raspberry, lemon, rose and almond — and topped with gold leaf.
“In four seconds the flavors fuse,” said Cresp. “It’s really very figurative.”
In France, La Tentation de Nina, which is to be available next year, will launch on Jan. 20 in select perfumeries. Other countries are to begin selling the scent between January and May, with the majority around Valentine’s Day, according to Caïus Von Knorring, marketing director at Parfums Nina Ricci.
In France, the 50-ml. edt will retail for 58 euros, or $79 at current exchange. There is also to be an 80-ml. version. According to estimates, 500,000 units of La Tentation de Nina are expected to be produced.
Ladurée stores worldwide will sell the macaroons in February. In France, a box of 14 will retail for 55 euros, or $75; a box of eight is to be 32 euros, or $44, and a 220-g. candle, 56 euros, or $77.