By  on June 27, 2008

Ralph Lauren found inspiration for his new women's fragrance, Notorious, in the film noir classics of Alfred Hitchcock and other Hollywood greats. The fall launch will mark the 10th anniversary of Lauren's top-selling Romance women's scent, and L'Oréal USA, the designer's beauty licensee, hopes the new addition will be just as great a star.

Ralph Lauren is celebrating the 10th anniversary of his top-selling women's fragrance, Romance, by indulging his love of Hollywood classics while reaching for a little bit of noir magic.

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