PARIS — YSL Beaut?? has tapped architect Jean Nouvel to build on the success of its L'Homme Yves Saint Laurent scent, which ranked as the sixth best-selling men's fragrance in France in 2007.
The French beauty brand called on Nouvel, whose recent projects include Paris' Quai Branly museum, to design a limited edition bottle for the fragrance, which first bowed in fall 2006.
Nouvel's interpretation of L'Homme's flacon resembles an upturned test tube, which sits on a black hexagonal base, while a green float bearing the YSL logo bobs on the scent's juice.
"Jean Nouvel is a celebrity very much in vogue and who has international renown," said Philippe Farnier, managing director for YSL Beaut?? France.
While it is Nouvel's first foray in fragrance design, it's not the first time a fragrance brand has hired an architect. New York-based architect Richard Meier created a limited edition flacon for the Boss No. 1 scent from Hugo Boss in 1996.
For Nouvel, it's not a complete departure from his day job, which has already diversified. "I work on jewelry, faucets, cutlery, I work on all kinds of objects," he said. Such projects he considers part of the architectural world. "It's very small architecture," he quipped.
One-hundred-thousand units, featuring the tag line "L'Homme Yves Saint Laurent design by Jean Nouvel," will go on sale worldwide from March 3, priced at 86 euros, or $126 at current exchange, for a 90-ml. bottle.
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion