WWD.com/beauty-industry-news/fragrance/nouvels-new-take-on-lhomme-464463/
government-trade
government-trade

Nouvel’s New Take on L’Homme

YSL Beaute has tapped architect Jean Nouvel to build on the success of its L'Homme Yves Saint Laurent scent, which ranked as the sixth best-selling men's...

PARIS — YSL Beaut?? has tapped architect Jean Nouvel to build on the success of its L’Homme Yves Saint Laurent scent, which ranked as the sixth best-selling men’s fragrance in France in 2007.

The French beauty brand called on Nouvel, whose recent projects include Paris’ Quai Branly museum, to design a limited edition bottle for the fragrance, which first bowed in fall 2006.

Nouvel’s interpretation of L’Homme’s flacon resembles an upturned test tube, which sits on a black hexagonal base, while a green float bearing the YSL logo bobs on the scent’s juice.

“Jean Nouvel is a celebrity very much in vogue and who has international renown,” said Philippe Farnier, managing director for YSL Beaut?? France.

While it is Nouvel’s first foray in fragrance design, it’s not the first time a fragrance brand has hired an architect. New York-based architect Richard Meier created a limited edition flacon for the Boss No. 1 scent from Hugo Boss in 1996.

For Nouvel, it’s not a complete departure from his day job, which has already diversified. “I work on jewelry, faucets, cutlery, I work on all kinds of objects,” he said. Such projects he considers part of the architectural world. “It’s very small architecture,” he quipped.

One-hundred-thousand units, featuring the tag line “L’Homme Yves Saint Laurent design by Jean Nouvel,” will go on sale worldwide from March 3, priced at 86 euros, or $126 at current exchange, for a 90-ml. bottle.

This story first appeared in the February 22, 2008 issue of WWD.  Subscribe Today.