WWD.com/beauty-industry-news/fragrance/novel-bouquet-1340557/
government-trade
government-trade

Novel Bouquet

Peonies, apricot blossom, raspberries and grappa make even the most classical florals new again.

Addict Shine by Dior, The Beat by Burberry, John Varvatos by John Varvatos, Beloved by American Beauty, Chloe by Chloe, Dreaming by Tommy Hilfiger

Addict Shine by Dior, The Beat by Burberry, John Varvatos by John Varvatos, Beloved by American Beauty, Chloe by Chloe, Dreaming by Tommy Hilfiger

WWD Staff

Appeared In
Special Issue
Beauty Inc issue 03/14/2008

Peonies, apricot blossom, raspberries and grappa make even the most classical florals new again.

01 Dior Addict Shine
As intense as its name implies, this scent is all about confidence. A mix of cedarwood, cedrat, raspberry and gardenia, the sensual and bright mix may indeed be addicting. ($70; Sephora)

02 Burberry The Beat

Burberry, the ne plus ultra of old-school luxury, brings a modern English beat to this scent. Ceylon tea (what could be more British?), bluebells, bergamot, pink pepper, mandarin, vetiver and musk hit all the right notes. ($80; Nordstrom)

03 John Varvatos
From the well-known men’s wear designer comes a  mix of notes traditional (patchouli, Turkish rose attar, wild honey and oak moss) and less so (grappa, Damascus plum, Indian mango blossom). The result: a stylish yet romantic floral-hearted fragrance. ($92; Saks)

04 American Beauty Beloved
This romantic scent captures a classic American garden in full flower, with swoon-inducing blooms such as golden apricot blossoms, calla lilies, tuberose, purple orris and orange flowers. ($39.50; Kohl’s)

05 Chloe

Chloé’s always been known for effortless chic. Its latest scent gives a polished gloss to flowers, with peony, lychee and freesia shimmering around a velvet heart of rose. ($85; Chloé boutiques, Saks)

06 Tommy Hilfiger Dreaming
The master of sunny American optimism, Tommy Hilfiger is bringing a more grown-up sensibility to his latest. The voluptuous white peach, tuberose and freesia at the heart of Dreaming are as transporting as promised. ($45; Bon-Ton, Macy’s, Ulta)