LOS ANGELES — Nyakio Grieco, who launched an eponymous bath and body line in 2002, is expanding distribution this fall of her newest scent, called Safi, in a move designed to drive sales of the fragrance to between $300,000 and $350,000 by December.
Grieco's goal is for the fragrance, which entered Apothia at Fred Segal and Luckyscent, both in Los Angeles, in March, to be in 100 domestic doors by the third quarter.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"