LOS ANGELES — Nyakio Grieco, who launched an eponymous bath and body line in 2002, is expanding distribution this fall of her newest scent, called Safi, in a move designed to drive sales of the fragrance to between $300,000 and $350,000 by December.
Grieco's goal is for the fragrance, which entered Apothia at Fred Segal and Luckyscent, both in Los Angeles, in March, to be in 100 domestic doors by the third quarter.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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