LOS ANGELES — Nyakio Grieco, who launched an eponymous bath and body line in 2002, is expanding distribution this fall of her newest scent, called Safi, in a move designed to drive sales of the fragrance to between $300,000 and $350,000 by December.
Grieco's goal is for the fragrance, which entered Apothia at Fred Segal and Luckyscent, both in Los Angeles, in March, to be in 100 domestic doors by the third quarter.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)