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Special Issue
Beauty Inc issue 06/15/2007

With one memorable quote from 90210 alum Jennie Garth, indie fragrance Child became a full-fledged phenomenon in the Nineties. Stingy divas were ripping off the labels in order to conceal their scent secret from friends.

This story first appeared in the June 15, 2007 issue of WWD.  Subscribe Today.

This decade’s answer to Child may well be Clementine, a neroli-based floral scent that’s keeping Hollywood starlets smelling sweet. Creator Melissa Flagg, 41, spent her preteen spring breaks in Palm Springs inhaling the orange blossom-laced air during cool, lazy evenings.

“I wanted to capture it in a bottle,” says Flagg. Nicole Cardi, director of retail at Fred Segal Beauty, where Clementine roll-ons sell exclusively at $40 for 0.125 oz. and $70 for 0.33 oz., is pleasantly surprised that the fragrance has quickly collected a devoted following.

Lindsay Lohan, Michelle Trachtenberg and Scarlett Johansson have taken a liking to Clementine. Ironically, the star of the upcoming Nanny Diaries says the fragrance reminds her of her youth.

Cardi remembers one shopper in particular who dabbed on the scent, but didn’t buy it, only to come back after her husband insisted she become a regular wearer.

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