By  on February 13, 2012

PARIS — “It” girl Olivia Palermo will be the face of the next Rochas fragrance.

“I am so excited to be working with Rochas. Fashion has always been such a big part of my life, and I love how Rochas exudes a woman’s femininity but is still unexpected,” she said. “While Rochas has ingrained French roots, I think every woman can get the sense of joie de vivre and confidence in their style that the Parisians emanate. I always like to be a bit more fashion-forward and playful in my style choices when I visit Paris.”

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