PARIS — Designer Olivia Putman has left her mark on the newest L’Air du Temps limited-edition bottle, which is due out worldwide in early May.
“It’s been my perfume for 30 years,” she said of the Nina Ricci scent that was launched post-World War II, in 1948. “I really wanted to bring something precious to it and something light at the same time.”
The original L’Air du Temps bottle, created by Robert Ricci and Marc Lalique, had doves engraved in its stopper and contained the eau de parfum juice by perfumer Francis Fabron. Three years later, Ricci and Lalique introduced another flacon for the scent with a pair of doves kissing, which remains its iconic bottle.
The design of L’Air du Temps’ flacon for the eau de toilette, meanwhile, underwent numerous iterations. What linked them all was that each featured the kissing birds. Most recently, in 2010, Philippe Starck reworked the bottle.
For her part, Putman colored the doves on the stopper blue and gave the flacon’s ridges the same hue. She said the blue came to her since it gave an airy feeling.
“For me it really evokes liberty,” said Putman. “I wanted discretely to underline the work of Marc Lalique.”
The 100-ml. limited-edition bottle will retail in France for 85 euros, or $110.65 at current exchange.
About 30,000 flacons are to be available in all, said Caius Von Knorring, marketing director at Nina Ricci, which is owned by Puig.
He explained artistic collaborations on L’Air du Temps — with the likes of Andy Warhol and Jean Cocteau — have been part of its tradition.
“The aim for us is to give the most freedom possible to artists with whom we collaborate, so they can interpret L’Air du Temps in their own fashion,” said Von Knorring.
@deciem is all about transparency and approachability. At this year’s WWD Digital Beauty Forum, the brand's co-CEO @nicolakilner said talking to customers directly about the ingredients in products and how they work is key. #wwdsummits #wwdbeauty
‘We didn't know how relevant our film would be when we were making it. When Steven [Rogers] wrote the script Trump wasn't president, class divide in America wasn't as evident as it is now, though it was present. The Time’s Up movement hadn't began and the way we look at women and treat women who speak out — thankfully that is something that seems to have shifted in the last year. I think we just need to continue making art that provokes the conversation and do what we can,’ said ‘I, Tonya’ actress @margotrobbie. Head to WWD.com to see all the celebrities who walked the red carpet @bafta #timesup #wwdeye (📸: Neil Hall)
Gemma Arterton is joined on the @bafta’s red carpet by Eileen Pullen and Gwen Davis, the two women who started the fight for the pay-gap. ‘They represent a normal person speaking out for what is right. Speak out, we will listen and anyone can speak out,’ said Arterton. #eebaftas #timesup #wwdeye (📸: David Fisher)