PARIS — Designer Olivia Putman has left her mark on the newest L’Air du Temps limited-edition bottle, which is due out worldwide in early May. “It’s been my perfume for 30 years,” she said of the Nina Ricci scent that was launched post-World War II, in 1948. “I really wanted to bring something precious to it and something light at the same time.”The original L’Air du Temps bottle, created by Robert Ricci and Marc Lalique, had doves engraved in its stopper and contained the eau de parfum juice by perfumer Francis Fabron. Three years later, Ricci and Lalique introduced another flacon for the scent with a pair of doves kissing, which remains its iconic bottle.The design of L’Air du Temps’ flacon for the eau de toilette, meanwhile, underwent numerous iterations. What linked them all was that each featured the kissing birds. Most recently, in 2010, Philippe Starck reworked the bottle.For her part, Putman colored the doves on the stopper blue and gave the flacon’s ridges the same hue. She said the blue came to her since it gave an airy feeling.“For me it really evokes liberty,” said Putman. “I wanted discretely to underline the work of Marc Lalique.” The 100-ml. limited-edition bottle will retail in France for 85 euros, or $110.65 at current exchange.About 30,000 flacons are to be available in all, said Caius Von Knorring, marketing director at Nina Ricci, which is owned by Puig.He explained artistic collaborations on L’Air du Temps — with the likes of Andy Warhol and Jean Cocteau — have been part of its tradition. “The aim for us is to give the most freedom possible to artists with whom we collaborate, so they can interpret L’Air du Temps in their own fashion,” said Von Knorring.
“I like everything she does,” said @lilkimthequeenbee about @parishilton at Hilton’s launch party for her collab with @boohoo. “She understands women and the certain body types. I think her clothes are so cute. It’s hot. She’s funny, but sexy at the same time, just like me.” #wwdeye (📸 @chelsealaurenla ) #parishilton #boohoo #lilkim
“It has to be authentic and real to me,” @charlotteslawrence tells WWD’s @leighen about writing her own music. “No matter what I’m singing, I have to still be able to feel it in that moment or in five years from now — I have to be able to connect to that moment: this is my story, this is a little piece of me.” Read more on wwd.com (📸: @jgreenery ) #wwdeye #charlottelawrence
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty