By  on November 30, 2007

MILAN — P&G Prestige Products is gearing up for the launch in March of Dolce & Gabbana's The One for Men, as the new male counterpart to the design duo's top-selling women's scent. The outlook for the launch is tinged with great expectations. Sources estimate that the men's fragrance could generate $100 million in global retail sales in its fi rst year on counter.

When Stefano Gabbana began work on Dolce & Gabbana's new men's fragrance The One for Men, he fast-tracked the creation process with one idea.

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