By  on November 30, 2007

MILAN — P&G Prestige Products is gearing up for the launch in March of Dolce & Gabbana's The One for Men, as the new male counterpart to the design duo's top-selling women's scent. The outlook for the launch is tinged with great expectations. Sources estimate that the men's fragrance could generate $100 million in global retail sales in its fi rst year on counter.

When Stefano Gabbana began work on Dolce & Gabbana's new men's fragrance The One for Men, he fast-tracked the creation process with one idea.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus