By  on November 9, 2009

PARIS — Thirty-two years after Opium’s introduction, Yves Saint Laurent Parfums is relaunching the women’s eau de parfum and eau de toilette versions with a new advertising campaign and bottle.

“It was reinterpreted with Stefano Pilati in a modern way,” said Renaud de Lesquen, president of YSL Beauté, the L’Oréal division that oversees YSL — among other brands — referring to the fashion label’s designer. “It’s a fragrance of addiction; we have revisited this.”

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