When Oribe first launched its hair-care line in 2008 with a memorable bold scent, cofounder and president Tev Finger thought the fragrance would have a negative effect on sales.But he was wrong.“The fragrance is probably the top performer of the products themselves,” said Finger. “I hear more about the fragrance almost more than everything else. It totally caught me by surprise.”The luxury brand is making a statement with the debut of two unisex perfumes, Côte d’Azur, which is a signature scent that runs through a bulk of the hair-care line, and Silver Pearl. “I always felt that fragrance was a major ingredient that was missing in luxury hair care,” said Oribe Canales, cofounder of Oribe. “Scent is such an important aspect of who we are and how we respond to things.”Daniel Kaner, cofounder and president of Oribe, added, “Fragrance was never intentional in hair care. It was technically a generic second thought.”For Côte d’Azur, described as a citrus floral, Oribe worked with Jerome Epinette and Pierre Wulff of Robertet. The scent kicks off with top notes of fresh lemon, plum, black currant, Calabrian bergamot and Sicilian orange; over a heart of tuberose, blue cyclamen and white butterfly jasmine, and a drydown of sandalwood, vetiver and crisp amber.Silver Pearl, which was also created by Epinette and Wulff, is described as a green fougère. Top notes include bergamot, green fig and fresh mint; atop a heart of geranium, lavender, bamboo accord and water lily, with a base of black amber, dewy violet and leather accord.For the launch, Oribe’s network of salons will be its core distribution. With hair care, the company generates 95 percent of its revenue in salons. “We are marketing directly to our stylists and they will market directly to the consumer,” said Kaner.Côte d’Azur and Silver Pearl eau de parfum sprays, each 50 ml. for $85, will launch in September at 1,400 salons. Executives declined to discuss sales projections, but industry sources estimate the scents could do upward of $10 million at retail globally in its first year on counter. Industry sources also predict sales will double next year.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim