“Something old, something new, something borrowed, something blue,” mused Oscar de la Renta, sounding more like a father of the bride than a man about to launch his third fragrance brand in two years.
His new women’s scent, Something Blue, is clearly inspired by matrimony. But de la Renta has a bigger idea. “We wanted to take away a little bit from [Calvin Klein’s] Eternity,” he said with a grin.
Michele de Bourbon, senior vice president of sales and marketing of the fragrance division, added, “We wanted to go beyond bridal. We wanted it to be a lifestyle [fragrance].”
The fragrance, which will be launched at Saks Fifth Avenue on Thursday then rolled out to Bloomingdale’s, was designed for the specialty store market, with plans to keep it in upper-tier distribution in about 10 markets overseas. The fashion house does not break out sales projections, but industry sources calculate that the global first-year target is around $10 million retail, with a substantially higher total in the second year.
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18