“Something old, something new, something borrowed, something blue,” mused Oscar de la Renta, sounding more like a father of the bride than a man about to launch his third fragrance brand in two years.His new women’s scent, Something Blue, is clearly inspired by matrimony. But de la Renta has a bigger idea. “We wanted to take away a little bit from [Calvin Klein’s] Eternity,” he said with a grin.Michele de Bourbon, senior vice president of sales and marketing of the fragrance division, added, “We wanted to go beyond bridal. We wanted it to be a lifestyle [fragrance].”The fragrance, which will be launched at Saks Fifth Avenue on Thursday then rolled out to Bloomingdale’s, was designed for the specialty store market, with plans to keep it in upper-tier distribution in about 10 markets overseas. The fashion house does not break out sales projections, but industry sources calculate that the global first-year target is around $10 million retail, with a substantially higher total in the second year.
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion
Exclusive: Cate Blanchett has been named the first global beauty ambassador for @armanibeauty. Blanchett has been the face of the brand’s Sì fragrance franchise since 2013, and is now representing all of the label’s beauty categories including makeup and skin care. #wwdbeauty (📷: @zefashioninsider)
“From concept to creation, my goal was to create beautiful pieces, with a variety of sizes, all at affordable prices,” said @joansmalls of the swimwear and intimate apparel she designed for @smartandsexysocial. The collection includes neon laced bras, sheer bodysuits and swimwear separates. The intimates collection will launch in July, while the swimwear collection will be available for purchase on Tuesday at select @walmart stores, walmart.com and smartandsexy.com. #wwdfashion