By and  on July 1, 2011

Berlin — The bloom is on the rose for Procter & Gamble Prestige and Escada. The German fashion house’s newest scent, Especially Escada, marks the first release from what is described as a strong partnership between the two entities.

P&G Prestige is positioning the signature scent as the new cornerstone of the Escada range, a rebirth in line with the regeneration of the Escada brand, which was both rescued and rejuvenated through its 2009 post-insolvency purchase by Megha Mittal, daughter-in-law of Indian steel billionaire Lakshmi Mittal.

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