By  on January 12, 2012

PARIS — Paco Rabanne Parfums is building up its Black XS fragrance portfolio with the new L’Excès masterbrand, due out on Jan. 20.

The women’s and men’s scents have a rock-star positioning — not least due to rocker Iggy Pop’s cameo appearance and voice-over in their video advertisement lensed by his friend Jonas Akerlund. The 45-, 30-, 20- and 10-second versions destined for TV and cinema feature models Sasha Pivovarova and Nick Rae embodying the world of rock, with all its excess (or l’excès, in French), sophistication and audaciousness, according to executives at Puig, which owns Paco Rabanne’s fashion and beauty businesses.

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